SORAYA GIACCARDI is a researcher, consultant, and speaker working at the intersection of media/entertainment and culture change. She is a Senior Researcher at the Media Impact Project (MIP), the research and evaluation arm of The Norman Lear Centerat the USC Annenberg School of Communication and Journalism. MIP is a hub for collecting, developing and sharing approaches for measuring the impact of media in order to better understand the role that media plays in changing knowledge, attitudes and behavior among individuals and communities. Previously, Soraya served as Associate Director of Research at the Geena Davis Institute on Gender in Media.
As a media scholar, her work focuses on the following:
Measuring, tracking, and improving representation of historically marginalized communities — including identities like gender, race, sexual orientation, disability, age, size, and more.
Measuring the impact of entertainment stories on real-world attitudes, beliefs, intentions, behaviors, and culture change.
Her work has been published in peer-reviewed journals including Psychology of Violence, Media Psychology, Psychology of Men and Masculinity, Sex Roles, Psychology of Women Quarterly, and Emerging Adulthood.
Soraya is a Doctoral Candidate (ABD) in Developmental Psychology at the University of Michigan. She received her B.A. in Psychology from the University of Texas at Austin (Hook ‘Em!) and her M.S. from the University of Michigan (Go Blue!). In her spare time, Soraya can be found parenting her rad teen, exploring nature, binge watching TV, or sleeping with the lights on after too many true-crime podcasts.
For research consultations, collaborations, or speaking requests, contact Soraya at sorayagiaccardi@gmail.com.
RT @NLSNFoundation: Representation matters. That's why we are excited to support this research on representations of fatness and anti-f… https://t.co/gQtmTWGglj
